Nike Company Analysis Essay - 2938 Words

Unit 6 Assignment 2 Nike, Incorporated Company Analysis Michael G. Castro Capella University MBA6008 – Global Economic Environment Professor Hadsell February 15, 2013 Introduction Being the world’s leading innovator in athletic footwear, apparel, equipment and accessories, Nike holds to their mission to bring inspiration and innovation to every athlete in the world (Bowerman, 2011). Not only does Nike design, develop, and sell a slew of products and services to help athletes, they also market sports-inspired products for everyone else whom Nike classifies as an athlete because in their eyes, if one has a body, then they are an athlete. Nike’s main driver is in its emphasis on sports, however it is in the apparel†¦show more content†¦Revenues for Nike in the China region increased by just a mere 2% in Q1 fiscal 2013 compared to a 15% increase in the same quarter last year (NIKE, INC., 2012). China’s economy continues to struggle as the GDP growth rate plummeted to 7.4% in the third quarter of 2012 (Dailymail UK, 2012). When compared to Nike’s overall 16% revenue growth, Europe (primarily the Western Europe region) has bee n slow. Contributing roughly 20% to Nike’s revenues, Western Europe last three quarters had a growth of -5%, 4% and 7%, respectively, compared to Nike’s growth figures of 11%, 16%, and 21% (NIKE, INC., 2012). It is believed that Europe’s weak economy is the culprit behind its slow growth. The United Nations reported that after Europe grew by 1.5 per cent in 2011, aggregate GDP is expected to contract by 0.3 per cent in 2012 with only a modest rebound of 0.9 per cent predicted for 2013 (UN, 2012). Social Nike believes in in the awesome power of the human potential thus by using their size and reach, they can be a catalyst for long-term change that empowers support for local communities addressing the basic needs for health, safety and vitality; especially where they live, work and play (Nike Responsibility, Community, 2011). Nike, being the massive global company that they are, is enabling the â€Å"scaling up† of the power sport by using their employees, consumers and investors. Coming from simple, direct investment ventures that turn into widely adopted andShow MoreRelatedNike Company Analysis2028 Words   |  9 PagesNike Inc. International Strategic Marketing 8 Prepared for: 22-03-2009 Prepared by: Table of contents Case summary 3 Analysis Growth strategy 4 Competitor Analysis 6 SWOT analysis 8 Five forces model 9 Nike Case Summary Nike is a major publicly traded sportswear and equipment supplier based in the United States. 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